PROTEGE BRAND SHOE
Protege, a “give back” brand created by Rodney Henry, was designed so that basketball enthusiasts of all ages and income levels can have high-quality, stylish shoes and apparel, just like the pros wear, while empowering the community and giving hope, inspiration and confidence to young people.
Protege has assembled some of the athletic sportswear industry’s best creative talent to build a unique collection distinguished by edgy, confident styling and court-ready, high-quality construction with technical features rivaling shoes at 3-4 times the price. The Protege line has been personally tested on-court by NBA Champion Andrew Bynum of the Los Angeles Lakers, NBA Champion Metta World Peace (Los Angeles Lakers), Al Harrington, a New York Knicks forward, and NBA Champion Stephen Jackson of Oakland’s Golden State Warriors, who both play and practice in their Proteges.
The Protege footwear line at Kmart features an all-star line-up of on-trend styles for men and boys. The men's footwear line, available in sizes 7 to 16, features five sneaker styles priced at $34.99 (U.S.D.)and two slide styles priced at $19.99 (U.S.D.)
The 'give back" aspect of Protege Footwear was the donation of 1 Million pairs of sneakers as part of the protege "give back" campaign - a trend that inspired followers such as Tom's, Payless, Bob's & JC Penney.